It’s easy to be happy in Jamaica, laughs Nicole Mohrbacher, a “sun and sand” expert in AAA’s downtown Minneapolis branch. The lush, mountainous Caribbean island has attracted visitors for decades because of its endless beaches, hidden waterfalls, and rugged coastlines, but what most surprises people—and what brings them back again and again—is the warm, generous spirit of the Jamaican people. On a recent educational trip, Mohrbacher observed the heartfelt gestures everywhere she turned. “Restaurant and hotel employees look you in the eyes as they place their hand over their heart, signaling their gratitude. I felt like an honored guest,” she says. An early adopter of all-inclusive resorts, Jamaica offers moderate to luxurious alternatives throughout the island, especially along the northern coast between Montego Bay and Ocho Rios, and west to Negril. But accommodations are as diverse as the landscape. Tucked among grand commercial properties are intimate boutique hotels, moderate guesthouses, and fully-staffed villas, offering perhaps fewer amenities but more exposure to local culture.